The Most Important Thing


The next thing you do today will be the most important thing on your agenda, because, after all, you’re doing it next.

Well, perhaps it will be the most urgent thing. Or the easiest.

In fact, the most important thing probably isn’t even on your agenda.    – Seth Godin


This little piece by marketing guru Seth Godin really resonates with me.  A friend told me a bunch of years ago that he makes his decisions each day based on the assumption that it is his last day on earth.  What would he regret not having done?  In the Book of Common Prayer one of the lines in the “confessional” is asking forgiveness for things done and things left undone.

I can get just entirely too hung up on the mass of forest that I am unable to see the tree of life.  Too often I overlook the most important things in life and focus instead on what either I or someone else has placed in front of me.  To me, part of the “To thine own self be true” requires that I am more mindful and intentional of decisions I make today.

So, on Sunday September 21st, 2014, what are the most important things to place on my agenda for today?



3 thoughts on “The Most Important Thing

  1. Excellent post. And I so respect Seth Godin. My only fear is that some day he shall become the Hunter S Thompson of the marketing world and find himself reduced to a characterization of what he once was. I can only hope he has more at work in his heart and soul than Mr. Thompson had in his when the fat lady sang in his opera.

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